HELLOFRESH | SPECIALTY HOLIDAY BOX

Art Direction, Print, Paid Social

I lead the concepting, branding, and art direction for multiple one-off Holiday boxes, like Thanksgiving, Christmas and Mother’s Day working directly with our culinary and studio team. Campaign assets included campaign emails, digital ads, recipe booklets and in-box promotional pieces.

 
 
 
 

Creative Director: Jodi Edwards, Copywriter: Yvette Kwakye & Matt Mackenzie, Stylist: Nadine Page & Mallory Lance, Photographer: Jean Schwarzwalder & Emily Dryden