Design weekly sale and full price emails and various web ads featured on Macy's website and sent to our customers, as well as art direct certain shots using Macy's specific branding and photography that aligns with homepage, direct mailer and other printed items.
Midnight Fun Run is an annual 5K run hosted by the University of Florida's Recsports that celebrate the end of the year. This year I designed the theme around the phrase "It all happens over night" connecting this commemorative race with the end of the school year.
I choose a rough and energetic typeface to connect with a college aged audience and paired it with colors synonymous with the setting sun and the rising glow of night lights.
Event Design, branding, typography
Rebellious Beans is a food truck branding I created to promote the thought "eat different, be different." The design was intended to be loud and eccentric to pay homage to quirky customers, with a food truck that specializes in made to order vegetarian rice and bean bowls, allowing for a truly unique customer experience.
Typography was hand drawn accompanied with my own illustrations to really push this original brand.
Branding, Illustration, Menu Design, Copywriting
Oak Park Stage is a traveling pop up theatre that encourages their audience to escape into the plays.
By manipulating an existing typeface I created a logo that could seamlessly blend within the plays imagery to showcase this all encompassing experience. Imagery created for each play was digitally collaged to update and modernize the production and they allude to themes found within each play.
Logo design, Branding and System Identity
Cherry Bomb is a fictional retrospective reunion tour for the iconic 1970s band The Runaways. Cherry bomb engages the viewer with explosive digitally drawn typography that alludes to both the band’s fiery career and its blatant sexuality. Applying a 3-D effect to the photos creates a sense of movement and vivacity that emulates The Runaways’ energetic stage performance.
Branding, Packaging, Typography
Get Fit for Finals is a campaign for the University of Florida gym that highlights several different facts from the book "Spark: The Revolutionary New Science of Exercise and the Brain" showing that exercise does indeed boost the brain.
The campaign was created during finals weeks with my illustrations intending to draw attention to the campaign and appeal to all students rallying them back into the gym to kick ass on finals.
Animation, Branding and System Identity, Illustration, Poster Design
Setting up a one day photo shoot with a lovely locally sourced model I used movement and color to showcase the many, many socks I have accrued over the years. Sometimes you just gotta sock on!
Airbnb Corporate Welcome website was created to appeal to potential hosts and users, as well as existing ones who are looking for more insight and statistical information on the company they have invested in. Intended to exhibit Airbnb's fun and creative side, the site is targeted to appeal to the young and diverse travelers and hosts that use this service.
The site uses my illustrations to connect with the brands young and bright outlook and make the breakdown of extensive research and information more appealing to the viewer.
visit site: http://airbnbar.businesscatalyst.com/
Web design, Illustration
With much research I created Madame Laveau to explore the use of voodoo dolls in a positive way, connecting those interested in exploring to genuine Voodoo practices and tools. Focusing on Louisiana Voodoo and their famous voodoo queen, Marie Laveau, I hand stitched, painted and beaded voodoo dolls and then created and photographed a product magazine to showcase each.
Product Design, Editorial Design, Art Directing, Digital Photography