One of the first windows produced for Natura Brasil, Brazil's #1 cosmetic manufacturer, I used Earth Day to celebrate their sustainable practices and garner interest for the first-ever US store.
I created a window display using Natura's canvas shopping bags as hanging planters and Natura offered free seedlings and starter plants to take home.
Natura wanted to promote pre-made gift sets to celebrate Mother's Day. For the window we partnered with a New York paper artist to craft hanging displays made from recycled materials that would create a natural focal point for the gift sets.
Customers were transported into the jungle when they entered the store, and were also reminded of Natura’s Amazonian roots. Gift sets were wrapped with a handcrafted flower as if plucked from the foliage and specially crafted just for mom.
HAIRCARE PRODUCT LAUNCH
As a natural brand made from real ingredients found in the Amazon we wanted to focus on showcasing the actual fruits, seeds and materials that are used and found in their newly launched hair care line making that connection easier for the customer unfamiliar with Natura to understand.
Hanging swings allowed for all products to be featured along with the nuts of the Castanha and murumuru as well as the fruit of the Patua tree.
Creative Directors: Josh English & Boyd Shropshire
Paper artist: Miwa Koizumi