Madeleine Lachesnez Heude
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Copy of HelloFresh Thanksgiving 2018

HelloFresh Mother’s Day 2019

Role: Art Direction & Design Creative Director: Jodi Edwards Copywriters: Alex Vojdany & Matt Mackenzie Photographers: Jean Schwarzwalder & Emily Dryden

Launching our third ever occasion box for Mother’s Day we upped the stakes, giving customers more choice by offering both a brunch meal and a dinner option. Capitalizing on the trend of gifting experiences we created a campaign that centered around the family getting together to cook and celebrate mom. Using a simple palette of pink and green we kept the aesthetic tailored to our brand and let the food speak for itself. Beautiful handcrafted paper elements served as our accents and really hit home the crafted by you feel.

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Envelope and Recipe Packet

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In-Box Announcement Insert

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Website

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Launch Emails

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Paid and Organic Social posts