Madeleine Lachesnez Heude

Olfactory NYC

Olfactory NYC

Role: Design & Production Art Director: Boyd Shropshire Creative Direction: Powershovel Creative

Olfactory NYC is a perfume company that strips back all the inaccessibility of traditional perfumers and creates customizable scents for the modern age. We worked to create a flexible color driven brand system that would allow for further expansion of their product line, using stamped labels that could easily be exchanged out.

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The first set of perfume launches were personality based, inviting customers to find their match with unique perfumer notes. We then designed an incredible in store experience, using a gradating lenticular color wall that displayed the key brand messages, Created & Curated.