Olfactory NYC is a new perfumer in New York created to evolve with the customer and industry trends. With that in mind we created a logo, branding system and packaging that could easily be adjusted and modified as time went on.




Perfume labels are color coded matching the statement wall above. The installation imbues the space with life and color and reveals a hidden brand message - Customize and Curate. Color slats can be revised and exchanged as the perfumes evolve and change. Labels are stamped on and can be adjusted to create a unique fragrance for each customer, lending the brand fresh and ever changing possibilities.