NATURA HOLIDAY 2017
Natura’s holiday campaign was created around the phrase “Share the Warmth of a Natal Tropical” connecting customers with a bright and festive holiday season that celebrates the warmth of Brazilian culture.
Creating a holiday pattern using illustrations from a Brazilian artist, Coca Albers we then created a set of sleeves, boxes and gift bags. I took our pattern and the message and incorporated into the store signage, window concept and 3-D store displays.
Creative Directors: Josh English & Boyd Shropshire
Illustrations: Coca Albers