Madeleine Lachesnez Heude
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January Magazine x HelloFresh

JANUARY MAGAZINE

Role: Art Direction & Design Creative Director: Jodi Edwards Copywriter: Yvette Kwakye Photographer: Jean Schwarzwalder

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Every month HelloFresh produces an in-box magazine. With the idea of starting small with your resolutions I highlighted often forgotten custom spice blends, herbs, and small packaged ingredients that customers receive weekly to visually represent that although they may be small they are still mighty (and your dish wouldn’t be the same with out them!).

 
 
 
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With that in mind I utilized the interior spread to create a poster sized calendar where customers could track their goals.

 
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