Madeleine Lachesnez Heude

January Magazine x HelloFresh


Role: Art Direction & Design Creative Director: Jodi Edwards Copywriter: Yvette Kwakye Photographer: Jean Schwarzwalder

Every month HelloFresh produces an in-box magazine. With the idea of encouraging customers to start small with their resolutions I highlighted often forgotten custom spice blends, herbs, and small packaged ingredients that customers receive weekly. Photographed together they visually represent the sentiment that although they may be small they are still mighty (and your dish wouldn’t be the same with out them!).


With that in mind I utilized the interior spread to create a poster sized calendar where customers could track their goals.