Madeleine Lachesnez Heude
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HelloFresh Thanksgiving 2018

HelloFresh Thanksgiving Box 2018

Role: Art Direction & Design Creative Director: Jodi Edwards Copywriter: Yvette Kwakye Photographer: Jean Schwarzwalder

For the first time ever, HelloFresh released a Thanksgiving Box designed to make the stress of hosting and planning a thing of the past. Once ordered customers received all the necessary ingredients to create the perfect Thanksgiving turkey, three sides and a dessert. Extra goodies included a recipe booklet and a set of ten place cards. For the project I worked with printers to create and pitch a new party pack envelope concept, creating an organized printed set that customers would receive in their Thanksgiving Box.

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Envelope and Recipe Packet

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In-Box Announcement Insert

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Website and Facebook

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Launch Emails

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Paid and Organic Social posts