HelloFresh Thanksgiving Box 2018
Role: Art Direction & Design Creative Director: Jodi Edwards Copywriter: Yvette Kwakye Photographer: Jean Schwarzwalder
For the first time HelloFresh released their Thanksgiving Box. Once ordered customers received all the necessary ingredients to create the perfect Thanksgiving turkey, three sides and a dessert. Extra goodies included a recipe booklet and a set of ten place cards. For the project I worked with printers to create and pitch a new party pack envelope concept, creating an organized printed set that customers would receive in their Thanksgiving Box.
Embodying the spirit of a drama-free dinner I concepted and shot a visual look that conveyed a very hand crafted and achievable Thanksgiving feast, which was then used to create a separate landing page, in-box promotional inserts, an exterior box wrap, emails and social graphics.
Working closely with our social team I created our first ever set of GIPHY social stickers that got over 8 million views on GIPHY and in turn inspired HelloFresh France and HelloFresh UK to start incorporating them into their social campaigns.
Read more about the Thanksgiving Box here: Press, press, press!