Madeleine Lachesnez Heude

Global Eats x HelloFresh

Global Eats Campaign

Role: Design Senior Designer: Heejin Suh Creative Director: Jodi Edwards Copywriter: Jacqueline B. Parisi Photographer: Jean Schwarzwalder


In partnership with Secret Food Tours HelloFresh created their Global Eats sweepstakes, promoting 4 diverse international dishes that customers could order each week.


The more you order the more chance you have to win a free trip to Asia with a food tour in each city. I created the campaign logo and the microsite where customers could view the menu and learn more, along with in-box postcards that could be sent to friends and family.